Everything, in one place · Including the awkward ones

Straight answers.
Including the ones we could have left out.

Whether the certificate is accredited. Whether the AI does the work. Whether your child will actually finish. We would rather you found the honest answer here than discovered it three months in.

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Getting started

The practical questions before you decide anything.

An online platform where children aged 10 to 15 build a real business — a founder profile, a live business page, a business model canvas, a written plan and a pitch they deliver — while learning entrepreneurship and Aristotle's First Principles thinking.

The key distinction: they do not study entrepreneurship. They practise it, and everything they make exists inside the platform.

Enrolment opens at 10. We recommend starting by 13 so there is comfortable time to complete all three core cycles. Starting at 10 or 11 gives the most time — and these are the years when the entrepreneurial mindset takes root most easily, before assumptions about “how things are done” have fully formed.

Yes. The Founder Sprint is a free seven-day introduction where your child builds their founder profile, makes their first network connections, sketches a business idea with Andrew, and records their first pitch to earn a Founder Badge.

No credit card required and no obligation to continue. Schools get a separate free 30-day pilot.

Roughly one session per week across an academic year. At home your child works at their own pace — some do a lesson a week, others do three in a burst and then pause. There are no deadlines, no penalties for gaps, and access continues through holidays.

Each lesson splits into four short parts — watch, read, build, check — and any one can be completed on its own.

A desktop or laptop with an internet connection, and a standard web browser. There is nothing to install.

There is deliberately no mobile app. The building work needs a keyboard and a full screen, and we are not willing to place a children's learning platform inside the device engineered to fragment their attention. The full reasoning is here →

No. The video lessons, the e-books and Andrew the AI mentor cover all of the content. Parental supervision is required for home learners, but that means being present and interested — not teaching.

Most children want to show you what they made far more than they want help making it.

The programme

What your child actually learns, and what they build.

Five things that exist inside the platform with their name on them:

  • A founder profile — their professional identity
  • A real professional network with young entrepreneurs in other countries
  • A live business page they name, brand, publish and manage
  • A completed Business Model Canvas
  • A full written business plan, and a pitch they deliver

Three core cycles, available both at home and through schools. Two further cycles — E-Commerce and Green Entrepreneurship — are available only through partner schools, because they require group work and teacher facilitation that cannot be replicated at home.

Each cycle contains 22 lessons and runs up to twelve months. See the full curriculum →

Aristotle's method: strip a problem back to what is actually true, discard the assumptions everyone else is carrying, and rebuild the answer from there. It is how Tesla priced batteries differently and how Netflix questioned why a rental shop needed to exist.

It is the heart of the programme. Children are naturally better at it than adults, and we teach it before the assumptions arrive. Read more →

No. There is no selling, no payments and no money changing hands inside the platform. Pricing, costing and budgeting are taught and worked through on paper as part of the curriculum, but nothing is transacted.

It is an educational environment, not a marketplace.

Most first ideas are not, and that is arguably the most useful part. The Business Model Canvas and the questions in the curriculum expose the weaknesses, and your child improves the idea or changes direction.

Learning that an idea can be tested and improved, rather than simply being right or wrong, is a large part of the point.

No. Each cycle must be completed before the next one opens. The curriculum builds on itself deliberately — Cycle 3 assumes the business created in Cycle 2 exists, and Cycle 2 assumes the identity work from Cycle 1 is done.

It is one of the strongest combinations there is. Your child already has the technical skills to build things — what they usually never learn is how a creation becomes a product and a product becomes a business.

Read more about Kid Startupper and educational robotics →

Pricing

What it costs, and what you are paying for.

Each cycle is paid for separately as your child reaches it, so you are never committing to three years up front. Full detail is on our pricing page for home learners →

Nothing is charged during the free Founder Sprint, and no credit card is required to start it.

No. Each cycle is a separate decision made when your child reaches it. If they finish Cycle 1 and want to stop, that is a complete piece of work with a real outcome — and you have paid for exactly what they used.

Everything for that cycle:

  • All video lessons for the cycle
  • The complete e-book
  • All exercises, quizzes and presentations
  • Andrew, the AI mentor, with a generous allowance for the year
  • Full platform access, including the network and business page
  • The certificate on completing the programme

No. There is no setup fee, no certificate fee, no charge for Andrew, and nothing to buy inside the platform. There are no in-app purchases because there is no app, and nothing on the platform is for sale to your child.

Because every free children's platform has to make money somewhere, and the options are advertising, data, or engineering the product to maximise time spent. All three take something from your child.

Being paid for by families and schools is the reason we can promise no advertising, no data selling and no engagement mechanics. You are the customer, not the inventory.

Yes. There is no long-term contract. Because each cycle is bought separately, stopping simply means not starting the next one. You can also ask us to delete your child's data at any point, and we will — without a retention offer or a form designed to exhaust you.

Safety & privacy

The questions parents ask first, answered without hedging.

No. The network is closed and moderated. Every account belongs to a verified student — either at a partner school or a home learner with parental consent. There is no open registration, no public profile and no messaging route in from outside.

Strangers cannot reach your child here, because there is no door for them.

Other verified students inside the platform, and their teacher if they are on the school route. It is not published to the open internet, is not indexed by search engines, and cannot be found by anyone without a platform account.

Never, on both counts. There is no advertising anywhere on the platform and we do not sell student data to anyone, at any price. We are COPPA and GDPR compliant and McAfee SECURE certified.

See our ten permanent commitments →

Name and account details, parent or school contact details, lesson progress and quiz results, the work your child creates, and their conversations with Andrew for continuity.

No location tracking, no contacts, no device scanning, no behavioural profiling and no health information.

Yes, at any time, and we make it straightforward. You can also take your child's work with you first — the business plan and canvas are theirs, not ours.

Correct, and it is a permanent decision rather than a roadmap item. No app means no push notifications, no infinite scroll, and no learning environment sitting one swipe away from everything designed to keep a child scrolling.

It costs us subscriptions. We consider that an acceptable price. The reasoning is here →

The AI mentor

What Andrew does, and what he deliberately refuses to do.

No — he is specifically built not to. Ask Andrew to name a business and he asks what feeling you want customers to have. Ask him to write a pitch and he asks what problem you solve.

He hands the thinking back deliberately. A child who was given the answer learns nothing; a child who found it learns everything.

No. A general assistant knows nothing about your child, their lesson, their business or their history — and will answer anything about any subject. Andrew knows all of that context and operates inside strict boundaries: entrepreneurship, the curriculum, and your child's project.

No. The curriculum, e-books, lessons and exercises were written by educators and tested in real classrooms since 2011. The AI supports students working through that material — it did not produce it.

Yes, and we would be misleading you to claim otherwise — all AI systems can be. This is one reason the curriculum content is written by educators rather than generated, and why Andrew asks questions rather than asserting facts.

It is also a useful lesson: children learn early that AI output has to be judged rather than accepted.

Included. Every student on a full subscription receives a generous mentoring allowance for the academic year. During the free trial Andrew is active with a limited allowance — enough to see exactly how the guidance works.

For schools

What directors and administrators ask before a pilot.

Yes. No credit card, no contract, no minimum student count and no automatic conversion to a paid subscription. At the end of thirty days you tell us whether you want to continue. If you do not, nothing happens and nothing is owed.

No — this is the most common misconception. The curriculum content is delivered by the platform and the prepared materials; your teacher facilitates the session. Educators from IT, STEAM, primary, languages and economics all run this successfully.

See what it asks of your teachers →

Training is one to two hours, free, and delivered online around their timetable. After that, preparation is ten to fifteen minutes per session because the lesson plan, presentation, exercises and quiz are already made. Marking is largely automatic.

There is no curriculum writing at any point.

There is no minimum. Many schools begin with a single class of ten to fifteen students before expanding across year groups. Starting small is usually the smartest way in.

No. The platform runs in a standard web browser on any desktop or laptop with an internet connection. A projector is helpful but not essential. There is nothing to install, host, license or maintain on your side.

Yes, and we provide full documentation on request. We have never declined a compliance review from a school and we do not intend to. Put your DPO in touch with us directly.

For educators

Teaching in a school, or independently as a freelancer.

No. Every lesson comes with a complete plan and all materials prepared. Your training covers everything in one to two hours. Educators from every subject background run this successfully.

You receive a certificate of completion recording the hours completed, suitable for your CPD or PD portfolio and annual review. Recognition requirements vary by country and district, so confirm with your own authority — we provide the documentation you need to submit.

See Teacher Training & CPD →

No. Registration is free, training is free, all teaching materials are free, and we take no commission on your lesson fee. The only payment is the platform access your student pays directly to us — that money never passes through you.

See the freelance programme →

Yes. The platform does not assign students to you. Most educators start with families they already teach and grow through word of mouth — entrepreneurship is unusual enough that parents talk about it.

Two steps, both free: upload your teaching credentials for review, then complete a one to two hour online training session. No exam, no fee, and the badge is permanent.

See the certification process →

Honest limits

The questions most companies would rather you did not ask. These are our real answers.

No, and we will not imply otherwise. It is an official Kid Startupper Certificate in Entrepreneurial Skills, issued by us, recording what your child demonstrated. It is not a state or national qualification.

Its value comes from what stands behind it: a completed programme, a real business, a written plan and a delivered pitch. See the certificate page →

Probably not, and we would be doing you a disservice to suggest otherwise. Most of our students will not become founders.

What they will become is people who know how to think when nobody has given them the answer — which shows up in job interviews, science fairs, difficult conversations and every problem with no obvious solution.

No. Students learn how angel investors and venture capital work, and they pitch as if to an investor — but this is an educational exercise. No money is raised, invested or transacted anywhere in the programme.

We cannot make a clinical claim and will not try. The platform is built around short finishable tasks, immediate feedback, predictable structure and work the child owns — and parents of children with ADHD report that this combination helps.

That is a design claim, not a medical one. Read the full explanation →

It happens, and there is no penalty — progress is saved and they can return whenever. What we notice is that interest tends to drop before a child has built anything, and rise sharply once they have.

The business page in Cycle 2 is usually the turning point. The free trial exists precisely so you can find out before paying for anything.

Still have a question we have not answered?

Write to us. A person reads every message and replies properly — usually within 24 hours, and never with a template.

ASK US DIRECTLY START THE FOUNDER SPRINT — FREE

If your question makes us realise this page is missing something, we will add it.